EVALUATION
Question 2/
How effective is the combination of your main product and ancillary texts?

We wanted to keep the three promotional pieces very similar to each other we did this by keeping the house colours, typography, images, layout design, Genre characteristics, industry information and use of still shots used both in the digi-pack and magazine advert all very much similar. For our main product (the music video) and for our ancillary tasks we wanted very distinctive house colours as apart of our brand identify. We picked Orange, red and black for our house colours as we thought it fitted well for the genre of our music video as the story was of an angry upset woman trapped within a love triangle, the red represents the love and passion of the song, orange represents the anger and betrayal and black represents the sadness of the singer within the song. When creating the ancillary tasks and the music video we realised that we also used a black and white house colour theme as within the narrative part of the video within the flashbacks we showed the footage through black and white. We then when making the ancillary tasks made the front cover black and white and the inside panels black and white. We show all of these house colours clearly through all three promotional pieces. We have shown this video as the stool that the singer is sitting on has fabric placed over it a black, Orange and red cloth, which is shown throughout the video and more closely when the singer knocks the stool over. The pattern continues with the ancillary tasks as the digi-pack shows the same picture of the stool fallen over with the cloths on it exactly how it fell over in the video. The magazine advert continues the pattern for house colours as the whole background is red that shows one of the house colours.

I would say the image motif that we have shown through our music video, digi-pack and magazine poster would be the stool that is pushed over within the video, and is also shown within the digi-pack and the magazine poster. I would say the black and white theme and house colours is a good example for our image motif. I think importantly the black coat that the singer wears throughout the whole video shows a good link for image motif as the audience may remember the coat that is the only clothing on the woman that is shown along with the pink high heels.

The genre of the music is a very soft slow song. We knew that we needed to show soft transitions within the video as it would match more with the genre characteristics rather than quick cuts that would not.

We have used a similar approach to the house colours for the typography involved across the digi-pack and the magazine advert. We have used both of the fonts Dutch801 Rm BT Bold and foot light MT Light for our digi-pack and our magazine advert. We researched different typography that other artists have used on their album covers and magazine posters and also different font styles that are available to us. We came across these fonts and thought they were very elegant and perfect for the genre of music we are using. It also gave the writing a film approach to writing and as our music video is intertexual with a film we thought this was ideal.

We have used a narrative and performance based approach to our music video where all the audience watches is the singer singing but then it starts showing the story of why she is so upset within the narrative part of the music video. The music video within the narrative part is almost like a thriller/romance genre of a film we show this through images on the digi-pack deign as we show different images to suggest a film such as the photograph of the torn up diary.

The use of industry information is very similar across both ancillary tasks such as the logos we have used e.g. the Sony music logo and RCA the record company that Christina Aguilera actually does use on both the digi-pack and magazine advert.

The use of still shots from the video used in the digi-pack and the magazine are all very much similar to each other. Within the video it shows the stool with the house colours shown from the fabric that was on the stool. When we filmed the woman pushing over the stool we then took a photograph of the stool exactly how it fell within the video. We then put this image as a picture on the insert panel of the digi-pack. The front cover of the magazine advert and the front cover of the digi-pack are very similar. They both have a combination of all three actors from the video's faces to make one final face. The only signature that is different is the lighting and colouring is different on each.

The photo's above are the actors within our music video, who also appear within our digi-pack and magazine poster.