Having a 'niche'

Having a 'niche'?

Having a 'niche' is when a band/artist has something that sets them apart and when something is different from other bands.

Heather Mcdonald gives the following advice to artists:

Find your niche- The sad truth is, every writer, radio station, website or fan for that matter , you are trying to reach is likely being bombarded with info from other music hopefuls.

Creating a niche has many different aspect to it. It could include Cammerawork, editing, star image motifs, voyeurism, audience engagement and style of music video (narrative, perfomance, concept based.)

Camerawork; The close-up seems to predominate.

John stewart of oil Facotory states that he sees the music video as essentially having the aesthetics of the TV commercial, with lots of close ups and lighting being used most prominently for the star's face.

- Significant impact upon meaning.

Camera movement, angle and shot distance all need to be analysed.

- The close-up predominates

- Partly becasue of the size of the screen.

- The desire to create a sense of intimacy for the viewer.

-It also emphasises half of the commodity on sale (not just the song, but the artist.)

Editing:

The most common form of editing associtated with the music promo is:

-fast cut montage (lots of images flashing quickly sometimes along with the music.), rendering many of the images impossible to grasp on first viewing thus ensuring multiple viweing. Slow pace is often used and gentler transistions to establish a certain mood. e.g dido.

- digital effects which play with the original images to offer different kinds of pleasure for the audience.

- split screens

- colourisation

-blockbuster film style CGI.

Examples of the editing being very slow and establishes a mood, are artist coldplay and their song- violent hill, and artist Radiohead and their song- street spirit.

www.youtube.com/watch?v=Un7usf68eE&feature=related

Having a 'niche' can vary in what form it is. It could be in many forms examples of 'niche' could be fashion and comedy.

An example of comedy and 'niche' would be Lily Allen.

Lily allen was born 2nd may 1985. She really started being her career after her mainstream first single called 'smile' was released in the 2006 with regal records. Lily Allen started with the myspace viral marketing root then becoming more successful after being noticed by thousands on myspace and more importantly regal records.

Lily Allen has shown a very comical theme throughout her music. she has shown a fun loving, funny outlook in her videos and also within her lyrics within her songs, such as 'smile', 'the fear' and .

'Smile'

Even though Lily allen style has changed through from her first single 'smile' to her current work she has always kept to the comical theme through her clothes and lyrics and sassy acting through her videos.

'The fear'

I think she was sucessful with record compaines as this her niche is something that isnt seen very often especially within a young female artist.

http://www.youtube.com/watch?v=q-wGMISuX_c&ob=av2e

http://www.youtube.com/watch?v=0WxDrVUrSvI&ob=av2e

The way in which Lily Allen first promoted herself using a social networking sight called myspace, would not work for our artist as Florence and the machine is already a signed artist who is well known. However we could take insperation from Lily allen's niche and use comic effect to our album. Florence and the machine is an different type of artist to Lily allen but i think if we decided to use the comic niche effect such as Lily Allen we could make a good oppurtunity of it.

The artist my partner and I have decided to use is florence and the machine. We relise that florence and the machine is already a signed artist to island records. The action that we used after knowing this knowledge was to write a letter to the managing director of island records.

Content of our letter:

Dear Mr Crossingham,

We are writing to request permission to use a track from an Island Records artist for a piece of A2 Media Studies coursework. The artist in question is Florence and the Machine, and the song we would like to use is 'You've Got The Love'.

For the project, we have to shoot, direct, edit and create a music video for a song of our choice, and this is then sent off to the exam board for marking. We understand that this is a big ask, but we hope you take into consideration the fact that we wish to use the music ina private, educative manner, and the video we create will be accessible electronically by the exam board, and will not be shown in public at any time.

The track is absolutely perfect for the storyboard we have created for our video, and we belive that, should you grant permission, that we can gain the very best marks to enable us to go and take our chosen media-related subjects at university.

Thank you for your time, and we hope to hear from you soon.

Yours sincerely,

Adam Mills Naomi Smith
Year 13 Media studies
Hitchin Girls' School

Promotional websites

Promotional websites


Florence and the machine




I thought the Florence and the machine official website is very clever as it represents the artist very much to what her music is like. Her website shows main conventions of average promotional websites. It clearly shows a news and blog link this give the audience a chance to give comments and find out essential news for tours and album releases. Like many of artists websites Florence and the machines website shows a music player of a number of her tracks, she also has a music video presented ready to play for the audience to show her new track 'Cosmic love'. Both of these ideas gives the audience a chance to hear the artist music for free and at the same time if Florence and the machine is never heard of by a person then they can listen to her music free on the website. Colour/images and typography has been used in a clever way on this artists website. The moving images of red lungs corresponds with her album names 'lungs'. I found the website to be very different by the colour.

I analysed the foo fighters and found their website interesting. The website shows main conventions as it automatically shows an image of the band. It also has a scroller of images of each of the bands albums covers this advertises the band and gives an idea to the audience what each of their album covers look like. The colours contrast well with the type of music that is involved with quite heavy music with quite heavy dark colours.

When looking at eminems website i thought it suited the artist very well, very simple. The webside shows different links that fans may want to see, such as news, videos and events. It also shows a photograph taken of him from his new video 'not afraid'. The colours choosen for the website fit well how the artist is normally portrayed and promoted as very boystries and shown as a real person with subtle colours of black, white with some red i thought shows this. This is also shown through the typography which is very simple just like the artist himself.