Narrative/ Audience/Genre Theory

Narrative/ Audience / Genre Theory

The Application of goodwins principals using 4 different types of music video (Narrative, performance and concept based).

Concept based video- Ok Go - Shall too pass.

What is the relationship between lyrics and visuals?

I noticed a key moment within the video of 'shall too pass' of the relationships between lyrics and visuals. I saw it when the lyrics said 'when the morning comes' and the visuals shows a mini stage which looks like a picture scene of the sun rising.

What is the realtionship between music and visuals?

In parts of the video OK GO use the equipment they use for the video also to make their music. Such as when they use a guiter to spin around with spoons attached to it and let it spin with the spoons tapping glasses that are formed in a circle to make the musical noise. They have also used what you could call musical noises by using things to crash aginst one another or by simply just making a noise, e.g. water spilling or chairs banging.

Are there close-ups of the artist and star motifs?

There are many intercations of star motif within the music video. At the beginning when it shows the dominos falling in a line, it shows subtley the same which looks like a record cover of the OK GO'S album called of the blue colour of the sky, which i didn't relise was the name of the album until i watched the video which many people would have noticed also only when watching the video which is a very good promotional idea on OK GO'S part. When the umbrella is fanned the auidence would see a large, inflatable, pink name saying OK then on to see another large object sign saying OK GO then to follow with a lego title of the bands name again. I think they have put this within their video to make sure the audience know what the band is called. When the song is about finished there is a sign that shows ok then when an object hits it it reads ' Shall too pass' the name of the song. Within the video it shows the different band members such as at the beginning showing the man in the red and then showing others singing shown by a mid shot.

Is there any reference to the notion of looking?

There are many times when all of the members of the bandlook at the camera there are sometimes close-ups on some band members. When bad members look at the camera when singing the camera is moving away from the band member and they then keep looking at the camera like they are following, this involves the audience.

Are there any intertextual references?

No intertextual refrences at all, OK GO are very original with their concept ideas

Is it based mainly on performance based, narrative based or is it a concept idea?

It is a concept idea and shows something that hasnt been made before- very unique.

Narrative based music video- Lady gaga feat Beyonce- Telephone.

Genre characteristics:

Pop genre, very much shown as a film production.

What is the relationship between lyrics and visuals?:

I noticed many areas of this music video which shows the relationship between lyrics and visuals. Two i noticed vvery dominatly was the firstly when Lady Gaga said the lyrics telephone and then showed a mobile phone in her hand. Secondly i noticed Lady Gaga wearing a telephone as hat and while wearing this hat she sang the lyrics 'I am sick and tired of my phone ringing' into the phone hat.

What is the relationship between music and visuals?

There is a slight relationship between music and visuals within this music video. For example when Lady Gaga holding the phone when dancing the audience will be able to hear ringing and a phone noise beeping in the background music.

Are there close-ups of the artsit and star image motifs?

There are many close-ups within this music video of both Lady Gaga and Beyonce.

Is there any reference to the notion of looking?

I have noticed there to be a lot of the notion of looking as both Lady Gaga look at the camera many times. I think this makes the audience more involved with the video rather than just having the audience role and watching.

Are there any intertextual references?

I noticed a prime example of intertexuality within this video. I noticed the musics video almost shown as a blockbuster film. The music video last for nine minutes and thirty one seconds this is twice the length of most other music videos. At the beginning of the film it has introductory credits shown such as who directed the film and who starred in the 'film'. Then when Gaga is walking down the prison text appears at the bottom of the screen showing where it is and what the date is, this is very common in films. throughout the music video it shows different scenes as if it was a film. At the end of the music video it shows the credits as a film would.

Is it based mainly on performance, narrative or a concept idea?

This music viedo i found to be narrative.

Storyboard idea

1/ 5:59-6:00, alarm goes off, as he hits the the alarm the song starts.
2/ man sat on the end of the bed, then pushes his foot into shoes.
3/ Aerial shot of white bowl filled with cornflakes, man puts sppon in bowl and scoops.
4/ close up of his chest as he pulls jacket on.
5/ Finds note caught in briefcase- close up of hand grabbing handle. picks up case and puts down again. Rips note from case and reads- close up on note.
6/ crumples note and runs out of house, screws up note and throws to the floor- close up of note and he is seen leaving the door open and running.
7/ man runs to field- shows lots of jump cuts and quick shots to emphasise his panic and worry.
8/ Man gets to feild and looks for woman- reaches corn field as sun is rising and he searches to look for woman. lots of playful, 'turning' shots.
9/ Finds woman and begins to sign to her as she is deaf, she is stood in front of him. He signs an apology, asks for forgivness, and says he loves her. She responds and there are subtitles. He smiles.
10/ He starts walking towards her and she goes to him. They walk slowly.- Close ups of both sets of legs wading through the corn. Follwed by a long shot of the two.
11/ They get quicker, and walking becomes running, facial close ups and leg close ups. Lots of hazy 'nature' shots.
12/ They meet and embrace, lots of arty shits and editing, like initial storyboard.

Narrative/ Audience/Genre Theory

Narrative/Audience/Genre Theory.

U2- With or without you

Genre characterisitics-

Rock genre, typical performance based music video, shows hints of a narrative aspect to the video.

What is the relationship between lyrics and visuals?

There are not many links with the lyrics and visuals. However i did noticed when the main singer of the band sang 'my hands are tied' he then put his hand in a postion of being tied. Lip syncing is also shown.

What is the relationship between music and visuals?

Not many link between music and visuals. Within the chorus as the sign gets louder the main singer of the band moves around more and slow editing cuts and overlapping of images are shown.

Are there close-ups of the artist and star image motifs?

There are not many close-ups shown through the music video however there are a few that are shown of some of the band members and mostly the main singer. There image motif is shown through clothing the band wear what they normally wear there own rock style look.

Is there any reference to the notion of looking?

There are many times where the notion of looking is used within this music video. I have noticed that only the main singer of the band looks directly at the camera except from one member not singing does. The main singer looks at the camera very often.

Are there any intertextual references?
I did not see any intertextual references within the music video.

Is it based mainly on performance, narrative or a concept idea?
The music video is mainly performance based, however there are slight hints of narrative as it shows an element of memories such as flashbacks as if it is telling the story at the same time.

The next music video I analysed linking to goodwins theory was By the Ting Tings- shut up and let me go.

Genre characteristics-

What is the relationship between music and visuals?

Not many noticable relation between the music and visuals.

What is the relationship between lyrics and visuals?- I noticed a few relations between thr lyrics and visuals. The first i noticed was when the female singer sang 'holding me im not containable' she sang this while the man holding her dropped her. I also noticed when the female singer sang 'HEY' the word 'HEY' appeared on the screen, this happened a few times with different words.

Are there close-ups of the artist and star image motifs?

Is there any reference to the notion of looking?

I did notice reference to the notion of looking within this music video. I notcied the female singer looking at the camera very often but the male within the video did not look at the camera as much and I think the audience would find it hard to relate to the man as he is wearing sunglasses un like the woman. I found there to be a notion of looking between the man and woman this gives a sense of looking in on there relationship for the auidence.

Are there any intertextual references?

There not any intertextual references that i have noticed.

Is it based mainly on performance, narrative or a concept based idea?

I would say this music video is mainly a concept idea music video as the idea is very orignal with the use of hands that are joined together then for the camrea to zoom into the hands into another part of the music video. I found another reason was that the video is very random. Even though i did think it shows as a concept music video i think it has a slight narrative based idea from as a viewer there is a clear outline that the is some sort of relationship between the pair through body language.

Branding

Branding
When looking at branding within artists i decided to look at the band The killers.

The Killers have a distinctive logo that is used through all of their band branding. Fans can get The killers merchandise either on websites or on their tours.

This is The Killers logo, which is noticable from all the merchandise that is shown throught the images above.

The online revolution

When looking at the online revolution, I researched one artist that have used the internet to promote their music and one who relied on other tradtional forms of promotion.

I have choosen to look at Kate nash with she using the internet to promote their music, as she did this. Kate nash cleverly used myspace a social networking site to promote her music and successfully achieved her goal of becoming a sucessful player in the music industry after finding a manager and then producers.

Also when looking at the online revolution i also looked at an artist that has used more tradtional forms of promotion.

CD covers

CD covers task- Research on five different CD cover designs.

Florence and the machine here I have noticed has used very dark colours the three establish house colours I noticed to be are black, white and grey these are all very dark and i think ties in well with their genre of music of indie/soft rock. This cover only shows two typography font styles, this has kept to the convention of only using three or less fonts. Florence and the machine show their identity well as they show the main singer Florence on the centre of the cover. The lungs presented on Florence's chest represent the album name 'lungs' which was visualy effective, as this image is iconic as it is shown on the website, CD cover and various other places. The visual birds and flowers in the background show a hint of a femine side to the band with florence being the main icon but does this in a subtle way. I found this cover to be a cluttered cover rather than having white space around the artist.

Lily Allen Alright, still.

Lily Allens album 'Alright, still' was released on the 14th July 2006. The album cover shows her niche straight away with her comical theme she has shown through her career. Lily is the main feature on the cover it shows her as herself a simple girl in very normal clothes and a simple image. As many CD covers artists are the main attraction on the cover, however for Lily she isnt the main attraction. The background shows a comical effect as it shows different cartoons of random objects that may be involved with the album. The colours fit well with the comical niche and her style of being 'fun' with alot of blues, reds, pinks and white. The typography is very informal and shows a cartoon like font which fits well with the rest of her album cover and niche.

Kate Nash- "Made of bricks"
I found this album cover to be very much like Lily Allens cover, even though they both have a different
cover they are the same in the sense they both have a comic effect. I found this album cover to be clever as instead of having the artist as the main attraction it instead has a yellow house with trees surrounding it placed in the centre of the cover then with kate nash as a smaller image walking into the house . This then ties in with the name of the album cover "made of bricks" which then underneath shows a brick house, which shows a relationship between thr words and visuals.

The font used on this album cover is used within her promotion such as her website which shows the same font for her name. The simple blue background gives allowance to concentrete on the main image of the house and other images.

I noticed at the bottom of the CD cover in a red box shows what the album includes this a clever way of getting the audience to buy the album as they may see a No. single that they like and then will be attracted to buy the whole album.

Marina and the diamonds- The Family Jewels

When looking at the artist marina and the diamonds album cover The family Jewels, the first image that i saw ans thought stood out was the artist herself. I found the omage of Marina is a very dominant part of the cover. The postioning of her head i found interesting as her head was postioned in a unique way to say what other artists would be postioned on their album covers, this may suggest this artist Marina is unique and may attract towards consumers. The floral background helps make Marina the main part of the album cover as the colours are very subtle using greens, creams and purples. The font of her name and the name of her album is the font used in everything she has within her promoition e.g. webites, posters and album covers. This helps the audience with reconising this artist as the will remember the font and logo of her name. I think the font is very unique and looks as it has been given a personal touch by the artist herself.

Adele 19.

When looking at this album cover by Adele the first thing i noticed was the artist Adele. The image of the artist powers the CD cover. The CD cover doesnt shows the artists mouth so it is not clear what emotion and what expression is shown on her face. I also noticed that her eyes are closed i found that both of this shows mystery towards the artist for the audience. The colour and background show a very dark black which highlights the partly shadowed face that powers the CD cover. The name of the artist shows the same font as her website which will help consumers know that that is her font and will then get reconised.

Cd covers

CD covers
When creating our CD cover i will need to consider a brand identity. We will have to consider this through:
-Establish house colours, this can consist of three different house colours for the album but CD covers have been known to break this convention and we may do the same.
-Typography must match genre and style- it would not be a good idea to use more than three font styles.
- Images used must target our audience, on existing CD covers images have been contraversitial or shown an image of the artist. Some CD covers depending on the artist or genre of music can use a sex promotion.
- Consider white space and visual clutter, what one would we want to use within our CD cover.