Permission for new artist

Magazine adverts
Whats the purpose of a magazine advert?

• It reaches the target audience directly



• Throught a magazine there is an element of choice/ control of the viewer reading it therefore needs to be striking.



• Must be appealing to target audience in alternative ways (visuals) because they can not hear the music like say a TV advert- viral marketing.

Techniques designer used to achieve this purpose...

• Colour must be simular to the video.



• Image- original/complex



• Direct/indirect address in photography



• Digital manipulantion of photo.



• White space (simple/ modern) or visula clutter.



• Subtle use of humour.



• mise-en-scene selected carefully- include / exclude within frame.



• Contrasting colours

Industry Information

• Logo/ name of record label



• artist name, album name



• release date



• awards won



• Where you can buy it from-shop-website



• Artist web address



• tour dates



• Name of artists within the band



• Names of songs on the album.