Intertextuality is when aspects of film, television, video games, photography and fashion are incorporated within a music video. Intertextuality is apart of goodwins theory.
- Since cinema was invented it created the ability to bring songs and music to life.
- Advances in technology have transformed the music video into what it is today.
- Surprisingly, music videos have been around since the 1920's (Bessie Smith)
- Many Jazz musicians of the time, such as Bessie smith, made short films to accompany popular songs.
- 1970: The record industry discovers TV-Shows as a great opprtunity to promote their artists.
- They focus on producing short "promos", early music videos which started to replace the live performance of the artist on the TV-stage.
- 1975:Bohemian Rhapsody a groundbreaking video released by Queen marked the beginning of the video era and set the language for the gay modern music video. The video is considereed one of the first to use advanced visual effect.
Intertextuality examples:
Films:
-2 pac and Dr Dre's 'califonia love' (Hype williams 1996, drawing on mad max)
- Madonna- 'Material girls' drawing on ('dimonds are a g
irls bestfriend', Mary Lambert 1985)
irls bestfriend', Mary Lambert 1985)
Television:
- The beastie boys spoof cop show titles sequence for sabotage (spike Jonze)
- Remsrecent news show parody 'bad day' (Tim hope 2003)Video games:
- Robbie williams- Let love be your energy.
- The red hot chilli peppers- californication
- Gorillaz- Clint Eastwood
Fashion and photography:
-George michael- father figure
- Robert Palmer- addicted to love (1986)
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