What makes a good music video?

I analysed three different types of music videos, Narrative based, Performance based and Concept based.

I firstly looked at Narrative based music videos. I looked at two different videos, Bad romance- lady gaga and If we ever meet again- Timbaland and Katy perry.
This performance type music video shows a story a man and a woman who steale objects within different locations such as museums. The shows the artists singing it filps between them singing and the story. Mise-en- scene helps to make it successful as the people shown withi the story are wearing normal, everyday clothes, which contrasts with the artists clothes whuch are different.
Props are shown through the clip which helps in showing the story of slealing.
The camera shots within the video really help to show the story the close-up reaction shots help to show there is something shocking and suspicious happening within the characters.
I noticed there were many fades to blacks within the editing of the video and i found this seperated the artists singing and the chracters telling the story.





When watching a Performance based video I chose to watch the video on call by Kings of leon. I thought at the start of the video it was very clever how the was a clode up of the bands feet walking in to perform. I thought this video showed a performanced based video very well through camera shots as it shows either medium close up or a close up on each member of the band when playing and they were all looking at the camera which wouldnt happen in say a narrative based video, i found it important that no reaction shots were shown as there was no story or no actions for the members to react to. At some points it just goes to a shot when showing the whole band playing also has close ups on instruments this showsa real performance.



When watching a concept based music video I watched This too shall pass by OK GO. This video does not tell a story or show a performance. Props have a big aspect on the viedo as in 'being different'. The idea of the viedo is that different objects are travelling around a room that are connecting with eachother. The camera angles do not show any close-ups throughout it is mostly the camera following the diferent moving objects this show continuitity and has no editing effects. The relationship between the visuals and the lyrics were not relevent. For the lip sycing was not easy to tell as there were no close-ups.